# BayouTech Solutions - Marketing Plan 2025

## Target Market
**Primary:** Gulf Coast maritime logistics companies
**Secondary:** Regional supply chain operators

### Ideal Customer Profile
- Annual revenue: $10M - $500M
- Fleet size: 20+ vehicles or vessels
- Pain point: Manual route optimization, high fuel costs
- Decision maker: VP Operations, Logistics Director

## Marketing Channels

### 1. Industry Events
- **Maritime Logistics Conference** (April - Houston)
- **Gulf States Transportation Summit** (June - NOLA)
- **Port Technology Expo** (September - Miami)

### 2. Digital Marketing
- LinkedIn: Thought leadership content
- Google Ads: High-intent logistics keywords
- Content: Case studies, whitepapers

### 3. Strategic Partnerships
- Port of New Orleans (co-marketing agreement)
- LA Economic Development

## Budget Allocation (Q1-Q2 2025)
| Channel | Budget | Expected Leads |
|---------|--------|----------------|
| Events | $25,000 | 50 |
| Digital | $15,000 | 100 |
| Content | $10,000 | 75 |
| **Total** | **$50,000** | **225** |